Principal - Airfoil Consulting
2014 - Present
I provide consulting services to organizations in the areas of training and curriculum product and program development, front-end UI/UX and media communication strategy.
Current projects include:
Washington Federation of Independent Schools: Led a full rebranding for this statewide organization, including development of a new website, custom CRM web-application, and communication and messaging strategy consulting.
Northwest Energy Efficiency Alliance (NEEA): Advisor leading the research, testing and implementation of a new extended enterprise LMS solution, and developing content and curriculum for new training and certification program.
Enlearn: Managed a foundation funded research trial of Enlearn's Generative Adaptation software platform, which is being developed in a partnership with the University of Washington Center for Game Science, and combines problem generation with machine learning to make texts or assessments virtually infinite, and infinitely adaptive. Also worked with the senior management team to craft new company messaging and a redesign of the company website, as well as consulting on UI/UX for new software platform elements.
City of Seattle - Lighting Design Lab: Strategic advisor on a project for creating a new trade certification training program. Consulting on the creation of clear, measurable performance metrics as the first step in development of new performance standards and new curriculum, strategies for motivating adults who are participating in mid-career training toward new standards and integration of classroom education with on the job work experience.
Element LMS: Advising on strategic development of K-12 teacher training content and cloud-based LMS system.
Director, Digital Publishing - Generation Ready
2012 - 2014
Generation Ready is a national provider of K-12 professional learning services, combining deep instructional job-embedded expertise, innovative technology tools, and a targeted digital content library designed to ensure sustained professional growth and improved student learning. Largest provider of professional development services for the New York City Department of Education.
Directed all aspects of educational digital publishing – including web, print and video.
Led the development of more than 30 published courses on Common Core implementation for both Literacy and Math, and produced and directed more than 50 videos to supplement the course materials.
Managed company asset catalog through multiple acquisitions, and successfully built online library of hundreds of educational materials that merged content from acquired companies.
Led the front-end development of a new web-based learning and work management platform that is now in use by hundreds of company consultants in major school systems throughout the USA, including the New York City Department of Education.
Vice President, Products - Editure Professional Development
2009 - 2012
Editure Professional Development provided online and onsite academic and technology professional development and consulting services to more than 5,000 schools in 25 states. Offerings were tailored to enable districts and schools to effectively integrate professional development and technology in the classroom. Services and products included intensive on-site consulting, an industry-leading online professional development system, rich content, distance learning courses, and video models.
Led the design and development of a web-based platform (PD Pro) and web-based teacher observation tool (Observation Pro) that were used in large school systems, state departments of education and universities.
Led the design and development of five full professional development content courses: Formative Assessment, Collaborative Learning, Essential Classroom Strategies, Common Core State Standards, Frameworks for Effective Classrooms
CTO/Co-Founder - TeachFirst
2000 - 2008
TeachFirst provided a comprehensive professional development offering for K-12 schools, giving teachers online access to effective teaching strategies, lesson plans, supplemental materials, organizational and planning tools, video models – along with on-site consulting services, training and workshops.
Built K-12 professional development startup from 4 employees to 40, and expanded company nationwide, to over 112 school districts and several state departments of education (including Massachusetts, Hawaii, and Virginia).
Went from $0 to over $5 million in sales with only limited angel funding, and stayed cash-flow positive for all eight years.
Designed and developed online professional development platform that delivered academic content and provided planning and professional development management tools.
Hired and managed software development team, design team and worked closely with academic team to develop content catalog of more than 150 published products.
Produced and directed more than 100 best practice videos.
Vice President, Corporate Design - Madison Marketing Design
1997 - 1998
Madison Marketing Design created brand identities, product concepts, packaging and marketing collateral for high-end consumer product companies and major retail chains on the west coast. Clients included: Starbucks Coffee, Nordstrom, Eddie Bauer, Restoration Hardware, REI and Hooked-On-Phonics.
Responsible for development of marketing strategies, packaging concepts and branding direction for national retail clients, including numerous Fortune 500 and enterprise-level organizations.
Powerful Designs for Professional Learning, 2nd Edition (2008)
Published by the National Staff Development Council
Authored chapter: Using Video to Change Practice
Board Chair - Seattle Gaels
Currently serve as Board Chairman for this non-profit Irish cultural and sports organization. The Seattle Gaels promote the Irish sports of hurling, camogie and Gaelic football, as well as Irish and Irish-American culture and heritage.
Board Advisor - Treeswing
Treeswing was a Seattle area non-profit organization committed to promoting childhood health, fitness and reduction of obesity.