As the primary advocacy organization for private and independent schools in the State of Washington, the Washington Federation of Independent Schools (WFIS) was in need of a modern, mobile-friendly website to effectively reach school administrators and staff, and provide them with up-to-date resources, news, information and digital tools that include relevant and important information about legislative and policy actions, along with professional development tools and opportunities.
Given its small staff and available resources, WFIS also required a solid content management system that would allow the team to easily manage content and functional features on the site without the ongoing need to engage developers or other technology specialists. Content management, data gathering and basic layout and design issues needed to be easily manageable by WFIS staff.
Additionally, WFIS was in need of a branding design refresh - with an updated, clean, modern and professional look that better communicated its mission and could be leveraged for both digital and print media.
I worked with the WFIS management team to create an entirely new website with a dramatically updated, responsive design, and new tools and features. We revised the content to put a stronger focus on the core mission and functions of the organization - primarily legislative and policy advocacy, direct work with governmental agencies and professional development opportunities. The previous site (left, bottom) was dated, not designed for mobile devices and had limited functionality for the target audience.
Additionally, I created a new logo treatment and basic branding elements that provided a more modern feel, and that scaled and provided flexibility across various media types. Some highlights are shown at left and below. These include:
New Home Page for WFIS
Previous Home Page for WFIS
Interactive Schools Map
Searchable Private Schools Database
New Logo Treatment
Organization News Section
Member Job Board Classifieds